Staying Relevant By Listening
A seminar in four parts on how the Swedish Public Broadcasting company work to transform itself by challenging, responding to and serving the public.
Transmedia storytelling to win hearts and minds
We tell stories to entertain, to persuade and/or to explain. Great stories win hearts and minds. The purpose of transmedia storytelling is to immerse users in the world it creates, and also to bring the elements out of that world to the users’ real life.
With transmedia storytelling we can create an experience in the land between reality and fiction.
Speakers: Malin Ströman (Head of Children Online, SVT) and Ylva Hällén (TV-producer).
Case study: Snoppen & Snippan – SVT:s largest viral success video
How an animated video for social media engaged the audience, and how interaction with the audience made SVT review and improve the quality of the broadcasted program.
Speakers: Johan Widerholm (Digital Strategist SVT Malmö) and Kajsa Peters (Project Manager SVT Malmö).
At SVTi we’ve seen that we build better products if we perform experiments and make informed design decisions based on the results. About culture to create, magic tricks, how versions of Lean UX has been rolled out over multiple teams, and how they keep getting “leaner” all the time.
Speakers: Johan Hallberg (Lead Interaction Designer at SVT Interactive).
Working in a never-ending flood of online harassment
SVT offers a wide range of news and current affairs programmes that deal with controversial subjects. Some subjects are known to create a storm among a few viewers, an everyday job for Public Service.
When we increase audience engagement in a digital world, how do we add real value for our programmes from the comments? And how do we deal with online harassment and threats so that we keep up our strength to do the job?
Speakers: Fredrik Önnevall (journalist, SVT), Malin Dahlberg (social media editor, SVT), Arash Mokhtari (reporter, SVT), Mostafa Schurmann (expert in security, crisis and riskmanagement).