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Staying Relevant By Listening

A seminar in four parts on how the Swedish Public Broadcasting company work to transform itself by challenging, responding to and serving the public.

Transmedia storytelling to win hearts and minds
We tell stories to entertain, to persuade and/or to explain. Great stories win hearts and minds. The purpose of transmedia storytelling is to immerse users in the world it creates, and also to bring the elements out of that world to the users’ real life.

With transmedia storytelling we can create an experience in the land between reality and fiction.

Speakers: Malin Ströman (Head of Children Online, SVT) and Ylva Hällén (TV-producer).

Case study: Snoppen & Snippan – SVT:s largest viral success video
How an animated video for social media engaged the audience, and how interaction with the audience made SVT review and improve the quality of the broadcasted program.

Speakers: Johan Widerholm (Digital Strategist SVT Malmö) and Kajsa Peters (Project Manager SVT Malmö).

Lean(ish) UX
At SVTi we’ve seen that we build better products if we perform experiments and make informed design decisions based on the results. About culture to create, magic tricks, how versions of Lean UX has been rolled out over multiple teams, and how they keep getting “leaner” all the time.
Speakers: Johan Hallberg (Lead Interaction Designer at SVT Interactive).

Working in a never-ending flood of online harassment
SVT offers a wide range of news and current affairs programmes that deal with controversial subjects. ​Some subjects are known to create a storm among a few viewers, an everyday job for Public Service.

When we increase audience engagement in a digital world, how do we add real value for our programmes from the comments? And how do we deal with online harassment and threats so that we keep up our strength to do the job?

Speakers: Fredrik Önnevall (journalist, SVT), Malin Dahlberg (social media editor, SVT), Arash Mokhtari (reporter, SVT), Mostafa Schurmann (expert in security, crisis and riskmanagement).

Side events
August 17 - 21th

During the week of The Conference, we, our partners and the Malmö community arrange in-depth workshops, masterclasses, meet-ups and other festivities. Most of these events are free and everybody's welcome, The Conference participant or not! So, what are you waiting for?


Monday Aug 17

  1. 9:00 am
  2. 10:00 am
  3. 12:30 pm
  4. 1:00 pm
  5. 1:30 pm
  6. 2:00 pm
  7. 5:00 pm
  8. 9:00 pm

Thursday Aug 20

  1. 9:00 am
  2. 10:00 am
  3. 1:00 pm
  4. 1:30 pm
  5. 4:00 pm
  6. 5:00 pm
  7. 7:00 pm


Close updates
  1. Wed, 28 Oct 2015

    • News

      December 10th Uffe Elbæk returns to Malmö to tell the story of how he created a parliament party in two years. Register >>

    • News

      Welcome to Malmö and a workshop on client centricity with Hyper Island, November 6th >>

  2. Tue, 20 Oct 2015

    • News

      Yay! We now announce two internships for spring 2016. One for communications and one for production. Read more >>

  3. Mon, 3 Aug 2015

  4. Thu, 30 Jul 2015

    • News

      The Conference 2015 is SOLD OUT, earlier than ever before. Wow! Sign up for waiting list and we’ll get in touch if someone cancels their ticket. And don’t forget, there are loads of great side events still open for registration >>

  5. Tue, 9 Jun 2015

    • Fun

      We know that it’s hard to pick and choose sometimes. That’s why we’re doing a session on Choice and Decision Making, and it’s why we’ve compiled a list of our favorite The Conference talks so far. Go explore >>

    • News

      Thursday, June 11th, is the last chance to buy early bird tickets. You’ll save 2000 SEK (€220) when buying tickets before friday, June 12th. Buy tickets >>

  6. Tue, 2 Jun 2015

    • News

      9 new speakers joins The Conference. Space! Heroes! Storytelling… Read more >>

  7. Fri, 22 May 2015

    • News

      Having the best participants in the world, we couldn’t help but ask some of you a few questions. First out: Colin Nagy!

  8. Wed, 20 May 2015

    • News

      8 new speakers to join the line-up for 2015 including great people from The New York Times, Topp and Frog Design. Read more >>

  9. Fri, 8 May 2015

    • News

      The Program of The Conference 2015 is now LIVE! This year we’ll cover topics like Hate and Heroism, The Future of Work, Decision and Choice Making and much much more. Read more >>

  10. Tue, 21 Apr 2015

  11. Wed, 25 Mar 2015

    • News

      Tomorrow, Thursday March 26, is the last chance to buy The Conference tickets at the early bird price. If you already know you’re going, make sure you secure your seat in time and save 1 000 SEK while doing so (€110).

  12. Sun, 22 Mar 2015

    • News

      The 10th edition of our bi-weekly curated email is out! Read and subscribe to The Digest at

  13. Thu, 19 Mar 2015

  14. Wed, 25 Feb 2015

    • News

      Buy your ticket before February 28th to get a free limited edition The Malmö gym bag. Read more

    • Fun

      The winners of the suggest a topic/speaker contest for The Conference are… Read more

  15. Thu, 19 Feb 2015

  16. Wed, 11 Feb 2015

  17. Wed, 28 Jan 2015

  18. Wed, 21 Jan 2015

  19. Fri, 19 Dec 2014

    • Fun

      100 tickets sold. Early bird ftw :)

  20. Mon, 15 Dec 2014

    • News

      Announcing the first two speakers: Anita Sarkeesian (Feminist Frequency) & Aral Balkan (

    • News

      The new website is up! Missing the old one? You’ll find it here.