How Your Breakfast Routines Could Become Page 26 of the IKEA Catalogue
What did you eat for breakfast this morning? Where did you eat it? What kind of breakfast recipes have you pinned lately? And why in the world do we care?
Well, times, they are a-changing. And in this new age of digital, old ways of marketing just don’t cut it anymore. People today expect brands to engage in conversations with them. To open up and tell them the whole story about the brand and the values it stands for. To meet them where they are with the information and solutions they need. At IKEA Communication, we’re exploring what this means for us in the world of home furnishing. How can we provide meaningful experiences and develop meaningful relationships with people?
So believe it or not, knowledge about your breakfast routines helps infuse and inspire our creative processes. In this interactive & hands-on workshop, we’ll show you how we turn life at home research into communication and home furnishing ideas. You’ll learn the difference between lifestyle trends and insights, try your hand at working creatively with insights, and experience first-hand how insights can lead to all of the home furnishing ideas in the pages of the IKEA catalogue, on IKEA.com, and on Pinterest, Instagram, YouTube, Facebook.
Speakers include art directors, strategic planners and copywriters from IKEA Communication’s Creative Hub in Malmö, who are responsible for creating IKEA’s global concepts and communication for all media.