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Seminar

How Your Breakfast Routines Could Become Page 26 of the IKEA Catalogue

What did you eat for breakfast this morning? Where did you eat it? What kind of breakfast recipes have you pinned lately? And why in the world do we care?

Well, times, they are a-changing. And in this new age of digital, old ways of marketing just don’t cut it anymore. People today expect brands to engage in conversations with them. To open up and tell them the whole story about the brand and the values it stands for. To meet them where they are with the information and solutions they need. At IKEA Communication, we’re exploring what this means for us in the world of home furnishing. How can we provide meaningful experiences and develop meaningful relationships with people?

So believe it or not, knowledge about your breakfast routines helps infuse and inspire our creative processes. In this interactive & hands-on workshop, we’ll show you how we turn life at home research into communication and home furnishing ideas. You’ll learn the difference between lifestyle trends and insights, try your hand at working creatively with insights, and experience first-hand how insights can lead to all of the home furnishing ideas in the pages of the IKEA catalogue, on IKEA.com, and on Pinterest, Instagram, YouTube, Facebook.

Speakers include art directors, strategic planners and copywriters from IKEA Communication’s Creative Hub in Malmö, who are responsible for creating IKEA’s global concepts and communication for all media.

Side events
August 17 - 21th

During the week of The Conference, we, our partners and the Malmö community arrange in-depth workshops, masterclasses, meet-ups and other festivities. Most of these events are free and everybody's welcome, The Conference participant or not! So, what are you waiting for?

 

Monday Aug 17

  1. 9:00 am
  2. 10:00 am
  3. 12:30 pm
  4. 1:00 pm
  5. 1:30 pm
  6. 2:00 pm
  7. 5:00 pm
  8. 9:00 pm

Thursday Aug 20

  1. 9:00 am
  2. 10:00 am
  3. 1:00 pm
  4. 1:30 pm
  5. 4:00 pm
  6. 5:00 pm
  7. 7:00 pm

Updates

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  1. Wed, 28 Oct 2015

    • News

      December 10th Uffe Elbæk returns to Malmö to tell the story of how he created a parliament party in two years. Register >>

    • News

      Welcome to Malmö and a workshop on client centricity with Hyper Island, November 6th >>

  2. Tue, 20 Oct 2015

    • News

      Yay! We now announce two internships for spring 2016. One for communications and one for production. Read more >>

  3. Mon, 3 Aug 2015

  4. Thu, 30 Jul 2015

    • News

      The Conference 2015 is SOLD OUT, earlier than ever before. Wow! Sign up for waiting list and we’ll get in touch if someone cancels their ticket. And don’t forget, there are loads of great side events still open for registration >>

  5. Tue, 9 Jun 2015

    • Fun

      We know that it’s hard to pick and choose sometimes. That’s why we’re doing a session on Choice and Decision Making, and it’s why we’ve compiled a list of our favorite The Conference talks so far. Go explore >>

    • News

      Thursday, June 11th, is the last chance to buy early bird tickets. You’ll save 2000 SEK (€220) when buying tickets before friday, June 12th. Buy tickets >>

  6. Tue, 2 Jun 2015

    • News

      9 new speakers joins The Conference. Space! Heroes! Storytelling… Read more >>

  7. Fri, 22 May 2015

    • News

      Having the best participants in the world, we couldn’t help but ask some of you a few questions. First out: Colin Nagy!

  8. Wed, 20 May 2015

    • News

      8 new speakers to join the line-up for 2015 including great people from The New York Times, Topp and Frog Design. Read more >>

  9. Fri, 8 May 2015

    • News

      The Program of The Conference 2015 is now LIVE! This year we’ll cover topics like Hate and Heroism, The Future of Work, Decision and Choice Making and much much more. Read more >>

  10. Tue, 21 Apr 2015

  11. Wed, 25 Mar 2015

    • Medium.com/the-conference
    • News

      Tomorrow, Thursday March 26, is the last chance to buy The Conference tickets at the early bird price. If you already know you’re going, make sure you secure your seat in time and save 1 000 SEK while doing so (€110).

  12. Sun, 22 Mar 2015

    • News

      The 10th edition of our bi-weekly curated email is out! Read and subscribe to The Digest at www.thedigest.se

  13. Thu, 19 Mar 2015

  14. Wed, 25 Feb 2015

    • News

      Buy your ticket before February 28th to get a free limited edition The Malmö gym bag. Read more

    • Fun

      The winners of the suggest a topic/speaker contest for The Conference are… Read more

  15. Thu, 19 Feb 2015

  16. Wed, 11 Feb 2015

  17. Wed, 28 Jan 2015

  18. Wed, 21 Jan 2015

  19. Fri, 19 Dec 2014

    • Fun

      100 tickets sold. Early bird ftw :)

  20. Mon, 15 Dec 2014

    • News

      Announcing the first two speakers: Anita Sarkeesian (Feminist Frequency) & Aral Balkan (Ind.ie).

    • News

      The new website is up! Missing the old one? You’ll find it here.