Make it happen
Knowledge as a product
In the Mad Men era, marketing was all about messages and shouting. Then brands learned to listen to their customers. Now the time has come to stop talking altogether and invite users to take what they need from a company’s core knowledge.
In this session you’ll get two perspectives on why it’s time to talk less about yourself and your brand. More importantly how you can create a set-up where customers and users can learn from what you know to empower themselves.
Andie Nordgren, CCP Games
Expert in participatory design that talk about how seeing and then dropping your institutional ego is a key moment for anyone building products or services today.
Farrah Bostic, The Difference Engine
Seasoned strategist who will talk about how brands can become APIs and how that can open up a world of collaboration and co-invention.