Show menu
Farrah Bostic - Speaker on The Conference 2015

Farrah Bostic

Head of Strategy, The Difference Engine

United States

What you'll learn

  • How brands can start to act like and adopt the ethos of open source APIs to better collaborate across teams, divisions, and with customers
  • How brands can create their own APIs to create more valuable experiences for their customers and their businesses
  • How brands can use existing APIs to create more valuable experiences for customers

Farrah will talk about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation. 

Farrah Bostic is the founder of The Difference Engine, a product strategy company devoted to helping companies transform customer intimacy and empathy into a business asset. Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design thinking ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has led innovation and strategy practices at Hall & Partners, OTX/Ipsos, and Digitas.

46 out of 46 speakers

 

Updates

Close updates
  1. Wed, 28 Oct 2015

    • News

      December 10th Uffe Elbæk returns to Malmö to tell the story of how he created a parliament party in two years. Register >>

    • News

      Welcome to Malmö and a workshop on client centricity with Hyper Island, November 6th >>

  2. Tue, 20 Oct 2015

    • News

      Yay! We now announce two internships for spring 2016. One for communications and one for production. Read more >>

  3. Mon, 3 Aug 2015

  4. Thu, 30 Jul 2015

    • News

      The Conference 2015 is SOLD OUT, earlier than ever before. Wow! Sign up for waiting list and we’ll get in touch if someone cancels their ticket. And don’t forget, there are loads of great side events still open for registration >>

  5. Tue, 9 Jun 2015

    • Fun

      We know that it’s hard to pick and choose sometimes. That’s why we’re doing a session on Choice and Decision Making, and it’s why we’ve compiled a list of our favorite The Conference talks so far. Go explore >>

    • News

      Thursday, June 11th, is the last chance to buy early bird tickets. You’ll save 2000 SEK (€220) when buying tickets before friday, June 12th. Buy tickets >>

  6. Tue, 2 Jun 2015

    • News

      9 new speakers joins The Conference. Space! Heroes! Storytelling… Read more >>

  7. Fri, 22 May 2015

    • News

      Having the best participants in the world, we couldn’t help but ask some of you a few questions. First out: Colin Nagy!

  8. Wed, 20 May 2015

    • News

      8 new speakers to join the line-up for 2015 including great people from The New York Times, Topp and Frog Design. Read more >>

  9. Fri, 8 May 2015

    • News

      The Program of The Conference 2015 is now LIVE! This year we’ll cover topics like Hate and Heroism, The Future of Work, Decision and Choice Making and much much more. Read more >>

  10. Tue, 21 Apr 2015

  11. Wed, 25 Mar 2015

    • Medium.com/the-conference
    • News

      Tomorrow, Thursday March 26, is the last chance to buy The Conference tickets at the early bird price. If you already know you’re going, make sure you secure your seat in time and save 1 000 SEK while doing so (€110).

  12. Sun, 22 Mar 2015

    • News

      The 10th edition of our bi-weekly curated email is out! Read and subscribe to The Digest at www.thedigest.se

  13. Thu, 19 Mar 2015

  14. Wed, 25 Feb 2015

    • News

      Buy your ticket before February 28th to get a free limited edition The Malmö gym bag. Read more

    • Fun

      The winners of the suggest a topic/speaker contest for The Conference are… Read more

  15. Thu, 19 Feb 2015

  16. Wed, 11 Feb 2015

  17. Wed, 28 Jan 2015

  18. Wed, 21 Jan 2015

  19. Fri, 19 Dec 2014

    • Fun

      100 tickets sold. Early bird ftw :)

  20. Mon, 15 Dec 2014

    • News

      Announcing the first two speakers: Anita Sarkeesian (Feminist Frequency) & Aral Balkan (Ind.ie).

    • News

      The new website is up! Missing the old one? You’ll find it here.