Farrah will talk about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.
Farrah Bostic is the founder of The Difference Engine, a product strategy company devoted to helping companies transform customer intimacy and empathy into a business asset. Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design thinking ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has led innovation and strategy practices at Hall & Partners, OTX/Ipsos, and Digitas.