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Joanna Lord - Speaker on The Conference 2015

Joanna Lord

VP of Marketing, Porch

United States

What you'll learn

  • Ways to reframe traditional marketing channels to differentiate brands in the noise
  • How the fastest growing brands are rethinking loyalty, retention
  • How the role of marketers have evolved to become brand champions both internally and externally for our companies.

Joanna will take a brand's perspective in the Timing & Speed session and walk us through what is expected of the biggest and best brands today. She’ll cover the many ways in which brands must adapt or become irrelevant as the landscape change so quickly around us.

Joanna Lord is VP of Marketing at Porch, the home services network. Prior to that she served as CMO at BigDoor and VP of Growth Marketing at Moz. She's an expert in brand marketing, acquisition models, engagement tactics and retention marketing that drives business growth.

She's a mentor to a variety of tech incubators and teaches Advanced Digital Marketing at the University of Washington. Additionally, she is a tech advisor to a handful of startups around the globe and a recipient of Seattle's 40 Under 40 award, 2014.

46 out of 46 speakers

 

Updates

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  1. Wed, 28 Oct 2015

    • News

      December 10th Uffe Elbæk returns to Malmö to tell the story of how he created a parliament party in two years. Register >>

    • News

      Welcome to Malmö and a workshop on client centricity with Hyper Island, November 6th >>

  2. Tue, 20 Oct 2015

    • News

      Yay! We now announce two internships for spring 2016. One for communications and one for production. Read more >>

  3. Mon, 3 Aug 2015

  4. Thu, 30 Jul 2015

    • News

      The Conference 2015 is SOLD OUT, earlier than ever before. Wow! Sign up for waiting list and we’ll get in touch if someone cancels their ticket. And don’t forget, there are loads of great side events still open for registration >>

  5. Tue, 9 Jun 2015

    • Fun

      We know that it’s hard to pick and choose sometimes. That’s why we’re doing a session on Choice and Decision Making, and it’s why we’ve compiled a list of our favorite The Conference talks so far. Go explore >>

    • News

      Thursday, June 11th, is the last chance to buy early bird tickets. You’ll save 2000 SEK (€220) when buying tickets before friday, June 12th. Buy tickets >>

  6. Tue, 2 Jun 2015

    • News

      9 new speakers joins The Conference. Space! Heroes! Storytelling… Read more >>

  7. Fri, 22 May 2015

    • News

      Having the best participants in the world, we couldn’t help but ask some of you a few questions. First out: Colin Nagy!

  8. Wed, 20 May 2015

    • News

      8 new speakers to join the line-up for 2015 including great people from The New York Times, Topp and Frog Design. Read more >>

  9. Fri, 8 May 2015

    • News

      The Program of The Conference 2015 is now LIVE! This year we’ll cover topics like Hate and Heroism, The Future of Work, Decision and Choice Making and much much more. Read more >>

  10. Tue, 21 Apr 2015

  11. Wed, 25 Mar 2015

    • Medium.com/the-conference
    • News

      Tomorrow, Thursday March 26, is the last chance to buy The Conference tickets at the early bird price. If you already know you’re going, make sure you secure your seat in time and save 1 000 SEK while doing so (€110).

  12. Sun, 22 Mar 2015

    • News

      The 10th edition of our bi-weekly curated email is out! Read and subscribe to The Digest at www.thedigest.se

  13. Thu, 19 Mar 2015

  14. Wed, 25 Feb 2015

    • News

      Buy your ticket before February 28th to get a free limited edition The Malmö gym bag. Read more

    • Fun

      The winners of the suggest a topic/speaker contest for The Conference are… Read more

  15. Thu, 19 Feb 2015

  16. Wed, 11 Feb 2015

  17. Wed, 28 Jan 2015

  18. Wed, 21 Jan 2015

  19. Fri, 19 Dec 2014

    • Fun

      100 tickets sold. Early bird ftw :)

  20. Mon, 15 Dec 2014

    • News

      Announcing the first two speakers: Anita Sarkeesian (Feminist Frequency) & Aral Balkan (Ind.ie).

    • News

      The new website is up! Missing the old one? You’ll find it here.