In a session on how to strengthen a message signal in a noisy world Tim is going to talk about the need for a new romantic era. An era where we un-quantify and un-optimize.
Tim believes that today, a century after the industrial age, we are facing another great disenchantment, this time propelled by the connected age with its growing datafication, constant digital overwhelm and radical transparency. In response to the “quantification of everything,” Leberecht suggests a new romantic movement in business and tech. Through select workplace and customer experiences, he illustrates the value of choosing intimacy over transparency, mystery over clarity, devotion over data, desire over satisfaction, and vulnerability over consistency.
Tim Leberecht is the author of the book The Business Romantic (HarperCollins, 2015) and the chief marketing officer of NBBJ, a global design and architecture firm. Previously, he was the chief marketing officer of product design and strategy firm Frog Design.