For The Conference 2015 we’ve invited some true marketing pros to share their thoughts on how to reach out in our noisy world. Why should you and how can you build trust, drop your ego, be more loveable and be a better listener?
Our own thesis: It’s all about talking less about yourself, listening and to be patient. And doing good shit of course. Always do good shit.
Anyhoo, the discussion will include how brands can become APIs, how a more democratic dialogue between institutions and citizens can be established and if quantification of everything really is the way forward in marketing.
4 SPEAKERS WITH DIFFERENT PERSPECTIVES ON MARKETING
Nicole Yershon, Ogilvy Labs
In the closing keynote Nicole will talk about the role of an intrapreneur. How everybody at a company can take the lead and be in power of the change needed. Read more
Tim Leberecht, NJJB
CMO and author who will talk about why we need a new romantic movement to get more magic in communication. Read more
Farrah Bostic, The Difference Engine
Seasoned strategist who will talk about how brands can become APIs and how that can open up a world of collaboration and co-invention. Read more
Shim Smilansky, Mint Digital
Product designer who’ll talk about the role of the tool in mediating the dialogue between institutions and citizens. Read more